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Introduction of Company

Beautiful Asset (Beijing) Art Industry Co., Ltd. (BA) is the whole industry chain solutions provider of the art, BA Art Education Center for the Beautiful Asset professional art education curriculum research and development and educational institutions. BA Art Education Center to "BA Art Class" as a course brand, has been in Beijing MinSheng Art Museum and Shanghai BA Art Center set up two teaching centers.

Educational Philosophy

BA Art Education Center introduced the concept and method of American frontier art education. In the spirit of restoration of education, the aesthetic, creative thinking and emotional intelligence education were combined to inspire nature and let the children "find themselves". "Art is not right or wrong" is the American art education generally recognized and the implementation of the point of view, different from simply emphasizing the art skills training, BA Art Education Center to encourage personalized exploration, and through the arts link technology, mathematics, astronomy, engineering and other basis Knowledge, and "art learning" as an important means of cultivating interest in learning and thinking about cross-border innovation. At the same time, we should focus on improving children's language expression and logical thinking ability, and finally through the systematic art courses to help children has better to growth. We believe that "every child is home to an artist", we believe that every child has the "change the world" potential.



STEAM was officially launched in 2007 with the support of the United States Congress, which could be traced back to the 1990 National Science Foundation as a basic program for future education. STEAM's Chinese meaning refers to Science, Technology, Egineering, Arts, Maths, and the US government's philosophy to strengthen K12's science, technology, engineering, and art as well as mathematics education, but in the initial initiative only four letters STEM, which is the United States to reflect its basic education in science and engineering gradually appear weak and make changes, and in the previous two years by the Rhode Island School of Design initiative to join Arts, that is, mathematics and art and art design fusion education. STEAM Education believes that both people in the field of science and technology and the success of the arts are both creative and critical thinking ability, and this as STEM and Art of the connection point to visualize the way to promote STEM discipline learning, STEAM education is not just a matter of promoting science, technology, engineering, art, and mathematics. In fact, it is a new way of teaching: let the students do what they are interested in with their lives project. In the BA art education system, we will have a large number of interdisciplinary courses, the children through the art of the most interesting entry point in the art experience and the game not only created a personalized imagination of the works, but also learn the history, Geography, natural science and other related knowledge. At present, STEAM's educational philosophy has been adopted and practiced by most countries in Europe and the United States, and is implemented by the Korean government in the whole country. It is also the Notice of the Ministry of Education of the People's Republic of China issued the << 13th Five-Year" education informatization planning >> in the search for new models of education in September 2015.

Curriculum System

We have developed a regular art course for children's artistic psychology, so that every age group of children through a systematic art courses to achieve the child in the process of growing the necessary nutrients. In our regular art curriculum, we focus on the maintenance of children's nature, but also the cultivation of children's imagination and creativity, combined with the enlightenment of art history to allow children to access the rich creative materials. We will continue to emphasize the "art is not right or wrong," the basic educational philosophy to encourage children to freely create and cultivate their artistic and social process in the establishment of self-confidence and explore the spirit, so that they learn through the art of learning disciplines of knowledge, at the same time to become an independent and rich teamwork ability of people.

Big Idea



Big Idea is taught by Dr. Marilyn Stewart, a professor of the University of Pennsylvania in Pennsylvania, who aims to develop children's imagination and research questions, to guide their children to learn like artists, Open creative ideas, from multiple dimensions of the problem, think about the problem, solve the problem

curriculum structure

According to the research results of the J. Paul Getty Museum, we have established a complete curriculum system for the characteristics of children's art psychology.

A, 3 - 5 years old Intuition Period

Love adventure, dependence intuition, sorting ability and logical thinking of the budding period. Encourage intuition and improvisation of artistic expression, explore different art materials.

B, 5 -7 years old Cognitive Period

Curiosity of the period of excitement, keen on fantasy and fiction, from self-awareness to the world. Cultivate the ability to discover, master new tools and materials, and create artistic creations through imagination.

C, 8 - 9 years old Sensitive Period

Willing to socialize, have a strong collective consciousness, visual acuity began to improve. Practice the ability to control the material, pay attention to the shaping of the collective concept, in the process of artistic creation team work spirit.

D, 10 -12 years old Expression Period

From the interest in the individual into the interest of the social environment, began to express their views on the likes and dislikes. Systematic understanding of the various art schools, style, and the use of new materials and technology for a long time to complete a multi-step works of creation.